I’m just an ordinary bloke and I used to be a vegan. Is that a contradiction? Can you be a vegan and be ordinary? Can an ordinary bloke even be a vegan? What’s ordinary about being vegan?
Well, it used to be impossible to be thought of as being ordinary and a vegan at the same time. Everyone’s perception was that vegans were weird, far from ordinary, sub-ordinary if you like, not worthy of any respect or consideration.
But now, apart from the opinions of some knuckle-draggers in the comments sections of online newspapers and your auntie Betty, who still swears by steamed sheep’s brains on a bed of fried bull’s balls, being a vegan seems to have become accepted as quite an ordinary thing to do. So, that’s why I’m done with this vegan thing.
More than two decades ago I became a ‘vegan’ and long before that a vegetarian. Almost forty-seven years eschewing (not chewing) animal flesh, and you know what? I’ve had enough of it.
I don’t want to be a ‘vegan’ or even a vegetarian any more. I just want to be a normal human being who goes about their daily life without a big neon sign above their head declaring their foibles to the world.
It’s not just me. I was in Berlin recently and visited a small vegan supermarket. The company was all over the vegan grapevine a few years ago because they were opening, or planning to open, vegan supermarkets all over Germany and there was talk of them opening in the UK. At the time it seemed to herald the new golden age of veganism, at last there was enough of a market in providing for such a diet to make it commercially viable. Hooray!
Bu no, the guy in the vegan supermarket in Berlin said their plans to expand had fizzled out and their entry into the UK market never happened. Why? Was it because the vegan revolution itself fizzled out? Was the market smaller than they thought?
No, it was because regular supermarkets and shops started to stock the same ranges of specialised vegan products as they did. There is nothing unique about them anymore. Veganism has entered the mainstream, there’s unashamedly vegan options everywhere.
We may be a few years behind in the UK but it’s starting to happen here too.
So, I’m hanging up the label, I am no longer a vegan. I’m just an ordinary bloke eating an ordinary diet. I just don’t eat any animal products – but that is normal – right?