Supermarket prices

A contribution of mine for the people’s panel on The Guardian’s comment is free section:

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A strong smell in the car park heralded an in-store promotion. I hate being manipulated as much as I hate the smell of fish, so was immediately irked. It was the first time we had been to a supermarket for months, a visit prompted by curiosity and boredom rather than a desire to pick up a bargain.

We have never liked supermarkets, and like them less now since the lovely local wholefood shop we owned went bust recently, due, in part, to their behaviour. They take on brands tried and tested in small shops like ours and plant them at cheaper prices in strategic positions in their aisles. Then, when they’ve enticed our customers into their emporiums they quietly drop the products or replace them with watered-down own-brand versions.

In the past I’ve worked for companies that supply the big four, and can say from personal experience that they are ruthless when it comes to dealing with their suppliers too. They squeeze until the margins are so tight that the companies supplying them go out of business or are sold off for a pittance to larger brands. Despite our cynical and defensive attitude, we still succumbed to the Tesco trance and racked up a bill three times as high as it would have been if we had gone shopping in the local Co-op.

Don’t be fooled by the price cuts and the friendly visage, the supermarkets exist only to make the maximum profit for their owners; the customers are simply part of the equation, and that equation involves the customer spending at least the same amount of money on each visit. Tesco’s move to cut prices will have little effect on us, the damage has already been done. Who’s next? You have been warned.

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Direct link to the full piece with comments

http://www.guardian.co.uk/commentisfree/2011/sep/30/peoples-panel-supermarket-wars

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